With an outburst in startup culture across the world, every day young professional think of innovative ideas to solve certain problems. Thinking of an innovative idea is certainly a deal but the job does not end there. Building an application or the software which can really address some problem has to be developed. But the journey does not end here too. This indeed is the start. Biggest challenge is to make the app successful.

Everyday new application is added in the play stores and with this highly competitive scenario standing ahead has become a challenge. Bringing some uniqueness continuously can keep user hooked with a particular application. Identifying the benefit that user will get from mobile application is the key to sustain among all contemporaries.

Keep in mind one thing, once the application is downloaded, will the user be able to live without it. Key to popularity of a mobile application is based on the answer of the above question. Mobile applications that help in saving time and money always have upper hand over other applications. So, when the user is thankful for downloading the given mobile application then you can consider that the application is popular and will be successful in future.

Let’s see the things to consider for a popular mobile application:

1. To what extent mobile application is solving the purpose: An application with a clear purpose will definitely make it successful and popular. One such example of clear and focused application is Google Maps mobile application. The user knows the benefit drawn from this application, hence once downloaded in a mobile device will never go into trash, instead will be used often.

2. User friendly application: Any complex and confusing mobile application will turn down the user from using the application. Mobile application should be developed in such a way that user feels relaxed and secure while using it and not confused while moving from one screen to another. From the beginning of the application should have easy navigation and clarity making user understanding it easily even after reading few instructions.

3. Use of application: Making the application part of daily routine will definitely make the application popular and successful. Is the application playing daily role, helping user to save time, money and energy will without any second thought make it popular. Once the concept strikes then its viability and usability should be tested immediately and this will help in long term sustainability of mobile application.

4. Designing Application: In today’s competitive world, one has to make application that is custom based and completely cater their needs. Visual appearance should be appealing with good color combinations and graphics. A relevant mobile application covering the user psyche and in return benefiting will without any doubt makes its place in the mobile device with good feedback.

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