Bots have become a major part of businesses nowadays. From giving an anytime customer support facility to augmenting human productivity, chatbots are used everywhere. No matter what business you run there is always some set of similar questions asked by the users. So to solve these problems bots were initially used. But now bots have many other advantages and uses too.
If a bot used for customer support round the clock, the human resource is freed from this job and this resource can be utilised in better productive jobs. While developing a chatbot it is necessary to build one with good engagement features. Let us discuss about a few reasons why chatbots are gaining popularity these days.
A chabot is Secure for a variety of reasons:
All the messages sent using a chatbot can be highly secured as they can be end-to-end encrypted. This means the conversation or the information shared is totally inaccessible by a third party.
Social Sharing of Bot and Services is Easy.
A chatbot is highly considered as a social app. For example over 2 billion users are active on Facebook which makes it extremely easy to share the bots with friends. With the launch of the latest version of messenger, it is very easy to share a chatbot either in the single chat thread or in a group chat. In this way, bots will be able to coordinate with a wide range of people and thus solve problems quickly in a distinctive manner.
You get User Insights and Stats for Marketing.
There is no other platform than Facebook that can offer enormous user data or insights. While you create a product or a service, it’s best to have the user’s expectations and targeted user’s data. In this way, you also can easily know who is using your bot and for what to propose and when. As a result, it will be very easy for you to render services and products as per your customers through the chatbots.
Chatbots through messengers are popular than other IM Services.
According to Facebook, Facebook Messenger has daily over 1 billion active users. This makes this instant messaging app far ahead of any other instant messaging app. More the popularity more is the chance for you to provide service to your targeted audience. With the number of active users on a daily basis, it makes it a compulsion for business to have a messenger chatbot if you are really willing to grow.
Chatbot messengers are one of the fastest evolving IM:
There is no single reason given by Facebook to its users to not stick to the app. Almost all my friends are on Facebook and it’s very easy for me to share information with my friends. That is why to engage an audience it brings some amazing updates. This the major reason why this IM is winning in the market. If you are having a messenger bot, you will be reaching billions of users across worlds. Now you yourself think of the fact that when you are able to connect to billions of people within seconds with your chatbot, how much your business can grow.
To grow your business faster, you definitely should have a chatbot designed from a good developer today!