[{"data":1,"prerenderedAt":105},["ShallowReactive",2],{"technologies":3,"blog:googles-new-ad-platform-to-get-opposed-from-indian-startups:":7},[4],{"slug":5,"label":6},"php","PHP",{"id":8,"source":9,"title":10,"slug":11,"url":12,"excerpt":13,"image":14,"author":15,"date":16,"date_formatted":17,"categories":18,"tags":22,"content":38,"seo":39,"related":40},22083,"wordpress","Google’s new Ad platform to get opposed from Indian startups","googles-new-ad-platform-to-get-opposed-from-indian-startups","\u002Fgoogles-new-ad-platform-to-get-opposed-from-indian-startups","Google's new Ad platform: Google sites are needed to maintain their privacy from the perspective of users as the hey reason is the bugs in the new platform. Tec...","https:\u002F\u002Fyugasa.com\u002Fpublic\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002FGoogless-new-Ad-platform-to-get-opposed-from-Indian-start-ups.jpg","Creative Team","2021-08-12T11:50:58+00:00","August 12, 2021",[19],{"name":20,"slug":21},"News","news",[23,26,29,32,35],{"name":24,"slug":25},"Google","google",{"name":27,"slug":28},"Google News","google-news",{"name":30,"slug":31},"Google’s new Ad platform","googles-new-ad-platform",{"name":33,"slug":34},"Google Ad platform","google-ad-platform",{"name":36,"slug":37},"Ads platform","ads-platform","Google's new Ad platform: Google sites are needed to maintain their privacy from the perspective of users as the hey reason is the bugs in the new platform.\r\n\r\nTech giant Google is has a fear of both the digital ad distribution market and browser and that’s why the company decided for turning gatekeeper.\r\n\r\nAfter Google was forced to cut down its commission on Play Store, now Indian start-ups are opposing the tech giant’s move for blocking third-party cookies for digital ads which are visible on Chrome browser.\r\n\r\nIn response to the earlier statement given by Google, it was mentioned that maintain the privacy of the users was going to be the key feature of the new platform.\r\n\r\nGoogle’s new Ad platform, Federated Learning of Cohorts stated that it will create Google as a gatekeeper of both the digital advertisement distribution market and the browser for small start-ups.\r\n\r\nADIF is a non-profit organization that represents the ecosystem of Indian start-ups. The organization consists of more than 210 active members which include Matrimony.com, MapMyInida, Sheroes, GOQii Innov8, and Paytm.\r\n\r\nExecutive Director at Alliance of Digital India Foundation. Sijo Kuruvilla George stated that Google is all set for adopting the same playbook as it uses to be earlier by extending its deadline and settling down the technology as a better alternative for maintaining privacy but the matter is to resolve to issue of third party applications and cookies which is the backbone of the internet and how it works.\r\n\r\nAs it is very democratized and decentralized but if Federated Learning of Cohorts is going to implement on it would be going to set its challenges.\r\n\r\nGoogle’s new Ad platform, Google already use to have a monopoly on browsers and search with the help of Chrome but with the implementation of FLoC, Google might be in danger of becoming a gatekeeper, and that will going to give more market dominance to the company which is going to make an impact on the other players in the internet economy at a disadvantage.\r\n\r\nThird-party cookies are used to keep a track record of the user's activity for example pages visited and the interest of the individual. But the FLoC wants Google to create a group analysis of the users for tech ad companies rather than individuals.\r\n\r\nRead More: \u003Ca href=\"https:\u002F\u002Ftest.yugasa.org\u002Fnews\u002Fold-android-version-google-stop-providing-services-from-27th-september\u002F\">GOOGLE TO STOP PROVIDING SERVICES TO THE OLD ANDROID VERSION FROM 27TH SEPTEMBER\u003C\u002Fa>",{"title":10,"description":13,"image":14},[41,54,66,78],{"id":42,"source":9,"title":43,"slug":44,"url":45,"excerpt":46,"image":47,"author":48,"date":49,"date_formatted":50,"categories":51,"tags":53},37296,"WhatsApp adds a new \"search by date\" function to make navigating chats easier.","whatsapp-adds-a-new-search-by-date-function-to-make-navigating-chats-easier","\u002Fwhatsapp-adds-a-new-search-by-date-function-to-make-navigating-chats-easier","The well-known messaging app WhatsApp is releasing a new feature that will make sifting through conversations easier than before. Within a chat, the 'Search by...","https:\u002F\u002Fyugasa.com\u002Fpublic\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fsearch-by-date.jpg","Subrahmanyeswari","2024-03-11T13:46:01+00:00","March 11, 2024",[52],{"name":20,"slug":21},[],{"id":55,"source":9,"title":56,"slug":57,"url":58,"excerpt":59,"image":60,"author":48,"date":61,"date_formatted":62,"categories":63,"tags":65},37075,"Safeguarding Teenagers Online: Meta Platforms' New Safety Measures on Facebook and Instagram","meta-platforms-new-safety-measures-on-facebook-and-instagram","\u002Fmeta-platforms-new-safety-measures-on-facebook-and-instagram","Nowadays, when it comes to protecting teens from potentially harmful information and unsolicited contact, Meta Platforms, the parent company of Facebook and Ins...","https:\u002F\u002Fyugasa.com\u002Fpublic\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FNew-Safety-Measures-on-Facebook-and-Instagram.jpg","2024-02-15T06:04:38+00:00","February 15, 2024",[64],{"name":20,"slug":21},[],{"id":67,"source":9,"title":68,"slug":69,"url":70,"excerpt":71,"image":72,"author":48,"date":73,"date_formatted":74,"categories":75,"tags":77},37069,"Navigating the Ethical Horizon: Towards a Global Framework for AI Governance","navigating-the-ethical-horizon-towards-a-global-framework-for-ai-governance","\u002Fnavigating-the-ethical-horizon-towards-a-global-framework-for-ai-governance","The introduction of ChatGPT in November 2022 was a turning point in the democratization of AI, and it created a demand for an international framework to guarant...","https:\u002F\u002Fyugasa.com\u002Fpublic\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FFramework-for-AI.jpg","2024-02-08T06:49:53+00:00","February 8, 2024",[76],{"name":20,"slug":21},[],{"id":79,"source":9,"title":80,"slug":81,"url":82,"excerpt":83,"image":84,"author":15,"date":85,"date_formatted":86,"categories":87,"tags":89},34097,"The Manifest Names Yugasa Software Labs As One of The Most Reviewed NLP Companies In The World","yugasa-software-labs-the-most-reviewed-nlp-companies","\u002Fyugasa-software-labs-the-most-reviewed-nlp-companies","Natural Language Processing (NLP) is one of the more obscure industries in the online world. But its potential is limitless as businesses look for more ways to...","https:\u002F\u002Fyugasa.com\u002Fpublic\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002FThe-Manifest-Names-Yugasa-Software-Labs-As-One-of-The-Most-Reviewed-NLP-Companies-In-The-World.jpg","2022-11-17T07:46:07+00:00","November 17, 2022",[88],{"name":20,"slug":21},[90,93,96,99,102],{"name":91,"slug":92},"NLP","nlp",{"name":94,"slug":95},"Yugasa Software Labs","yugasa-software-labs",{"name":97,"slug":98},"The manifest","the-manifest",{"name":100,"slug":101},"Awards 2023","awards-2023",{"name":103,"slug":104},"NLP company","nlp-company",1789543817501]