All you need to know about Augmented Reality

What is Augmented Reality? Why is it being talked about so much? Is it really worth all the hype
that it is receiving? Can it change the way the world works in the near future? Are these some
of the questions that you are wondering about? Then you have landed in the right page. Here
we will be discussing what augmented reality is and its various sectors which can really make
some impact in the near future.

Augmented reality is the combination of user’s real time environment with the live video. It
basically analyses the actual picture or film, blends fresh information then portrays this new
information in real time bringing about a whole new world of experience. The success of the
augmented reality lies in its ability to truncate the gap between the real world and the digital
counterpart.

The various areas which we believe are set for augmented reality would be:

Digital marketing:

We have all come across many kinds of problems while shopping for the things that we need.
For example, when you want to buy a TV for your room/hall you always have to decide how
much area it would occupy and how much more area you can have for speakers, etc. But most
of the time we adjust the size of the TV we buy or we have to go through the process of getting
a measuring tape to measure the dimensions and stuff like that. But imagine how easy it would
be to just have a look at the TV in your hall even before you buy it! This can be a reality in the
near future with AR coming to play. Hence digital marketing will have a revolution in the way it
is operated.

Education:

How often did we all wish that our history classes would become interesting? This could be
done finally for the coming generations at least! Come augmented reality and we can help
create the scenes from the past into reality and allow the students to be a part of it. This makes
the education system fun along with helping the kids to remember things more easily. This is
possible only because of AR’s capability to merge the real world data with the virtual world.

Gaming:

Pokemon Go! Weren’t you a crazy fan of this game? Though many people debate it was
anything but AR, it certainly showed people what AR can do to the world of gaming. It showed
the possibility of creating a whole new environment to be in while playing a game. A lot of
gaming companies have decided to come with as many AR games possible in the near future.

Travel Guide:

Recently I visited China and found myself in a very strange situation! Most of the boards were
in Chinese! I was so confused that I Had to keep asking people every now and then so that I
don’t lose my way around. With the help of AR it is now possible to create Apps that help you
translate the names into the language you understand the best! If AR is included in maps, the
whole world becomes an easier place to travel with minimizing the barriers in the languages.

Augmented reality is all about delivering the information about physical objects that we need in
the least possible time. Though the potential of augmented reality is staggering, it has really
developed at good pace in some the fields. Imagine how cool it would be to point at a new
machine and learn how it would work. Augmented reality can indeed change the way people
think and work in the near future.

We at Yugasa work on AI and IoT. To discuss any of your such project needs, feel free to reach
us at contact@yugasa.com . We shall be more than happy to assist you for your product
development.

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