A mobile app many a times plays a vital role in shaping a startup. It has become one the most common factors that every startup includes in its business plan. But the difference between established companies or startups that stand out and those startups that continue to struggle is just that the execution of the app development would be way apart. Even before a startup can decide whether it can go ahead for developing an application for its company, it has to tackle out a lot of points such as:
- Funds factor
- Not enough resources for a good research
- Always need the fastest solution at the least possible time
- Promotion is a challenge too
Funds matter a lot – App Development in Startups
If there is something that is never sufficient in a startup, that is the funds! When a startup initially plans its business model, may it be during the beginning or during the expansion stage, the first and foremost thing that is considered is the funds. Thus, it is very important to familiarise with the kind of funds that is available to start the mobile app development procedure.
Research is the key to success
A good application can be brought forward when a good team is in search for the same and is always working towards the research regarding the applications. But in case of most of the startups, which ideally consist of 2-15 team members, there would be no specialist to conduct the extensive research to bring about the required results.
Every city today has at least a minimum of 5 startups working on the same agenda with a slightly different approach. It becomes really important to be the first one to finish the application that is required to solve the problem statement that the startup is running for. In such scenarios, most of the startups end up seeking solutions from already existing apps which is nowhere connected to the actual problem that the startup wants to solve.
App Development in Startups – Promotional tactics
A startup as discussed has to always manage all its requirements within the available funds that are always limited. In such a scenario, expecting a budget for promotion of the developed app would not make any sense. Keeping this in mind startups should look at the best possible ways to market their app.
Now that we have an overview of the problems that startups face while building an app, let us discuss the best possible ways to come up with the app for the startups:
Identify the bottleneck
As a startup, it should be your primary goal to identify the problems that your target audience (your potential market) is facing. Once this is identified you can decide what kind of app best suits for your startup. Based on this you can also structure the features of the app as required.
Prepare the draft for the app
Once you finish identifying the problem area that your app will address, the next thing you should be doing is to prepare a draft for your app that will contain details like the number and position of the buttons, various functions that the app must be able to perform, the design for your app and always jot down any possible bugs that might arise while developing the app or in the near future. You can also release a BETA version of your app before the final one to receive feedback from the public about your app.
A money making app
As a startup, your aim should always be on solving a problem along with making money out of it cause you are not running an NGO to help people. Your app should be modelled as an minimum value product that can solve the core problem that it was built for. It is not required to give in all the other add on features in the first version of the app itself. You can do this by providing updates every now and then to increase app hits and thus the popularity of your app. Also, with every update you should ensure that you include more features in your app that can make money out of it. This can be done through, app-advertising, in app purchases, freemium modelled apps, etc.
Now that you have understood the best practises to build a successful app for your startup, it’s time to start working on it! If you think you don’t have all the resources required to build a stable app ensure you find a team that can do this for you.