New WhatsApp Business Features You Should Know About

New WhatsApp Business Features You Should Know About

New WhatsApp Business Features: Whatsapp rolled out its very new interactive features for it’s WhatsApp business platform in late April of this year. This enables companies to add interactive buttons to integrate into your messages from Business accounts.

This will then be used as a Call-to-Action (CTA) button or a Quick Reply enabling better communication with your clients. Also before this, WhatsApp introduced Catalog for Business and Short link features that help you to better engage with your users.

Interactive Business Messages – New WhatsApp Business Features

These type of messages enables you to include interactive and more appealing button/clickables to your messages. These buttons can be of 2 types:

  • CTA: clicking this button would redirect the use to a particular webpage or ask them to make a call
  • Quick reply: allows users to answer with the predefined options without having to type in the answer manually

Interactive buttons enables a smooth customer journey and customer experience(CX) in general. First of all, it becomes much more obvious for the user to maneuver . For example, let’s look at this:

Using a WhatsApp chatbot can be quite confusing for the user. Like 

Should he reply with the number? Or type in “Make an order”? And if the user types in something else then the bot won’t be able to understand, and the person can drop off the convo.

Secondly, quick replies are much more visually appealing and faster . User clicks on the right answer and moves to the next question. No typing = less effort = better customer experience.

Whatsapp chatbot cannot transfer queries across various platforms but by using CTA buttons, users can conveniently transfer between the platforms.

Let’s take for an instance that  a person wants to book a call with your company.

Earlier, the guy had to copy the link, then go to the browser and paste the link. But now, he just needs to click on the right button, and the bot redirects him to the required destination.


The other feature that will provide efficiency to your business is – Catalogs.

What are Whatsapp catalogs?

Catalogs permit your company to feature your merchandise so individuals could without much of a stretch peruse and look at items they are keen on and might want to purchase.

With catalogs, you don’t have to send each item, cost, and depiction individually as you used to do previously. Presently it is all conveniently assembled on your WhatsApp page, and you don’t need to divert your clients to the site or somewhere else.

For every thing in your catalog, you can include info including value, portrayal, and item code. This is such a great move to enhance convenience. 

WhatsApp Payments 

Another enormous update from WhatsApp was declared on June 15 – clients in Brazil would be the first to have the option to send and get cash by WhatsApp utilizing Facebook Pay. 

“making payments easy can help bring more organizations into the advanced economy, opening up new  doors for development” said WhatsApp on their blog 

The cycle will be free for clients and will cost a 3.99% handling charge to get client installments for organizations.

The installments will work by connecting up WhatsApp record to a Visa or Mastercard credit or check card, with beginning neighborhood accomplices including Banco do Brasil, Nubank, and Sacred.

Cielo, an installments processor, is additionally working with WhatsApp to finish exchanges. 

WhatsApp utilizes a constructed installments considering security and an uncommon six digit PIN or unique mark will be needed to forestall unapproved exchanges.

Short Link

You can share a short link with your customers which can then be used to start a chat with the company executives..

The short link is more attractive and looks more clickable to the users than a regular link.

Whatsapp short link

How to create a short link:

A short link is automatically generated for your business when you create an account on the WhatsApp Business app. To get access to this short link:

Navigate to  WhatsApp Business > Settings > Business settings.

Tap on Short link to see the auto-generated link.

Once you’ve accessed the short link, you can:

Tap “Copy” button to copy the short link and paste it on your website or any of your social media profiles.

Tap the “Share” button if you want to send this link over to your customers directly.

WhatsApp default message

Tap “Edit” to create and set your default message which will be used as a greeting for the every new conversation.

Other WhatsApp Business features

Other very handy WhatsApp business features are: New WhatsApp Business Features

  • Business Profile
  • Quick Replies
  • Setting Automatic Greeting and Away messages
  • Label Contacts
  • Access Message Statistics

Likewise, WhatsApp for Business permits organizations to make chatbots that assist them with automating their correspondence with clients.

Making a WhatsApp chatbot is a brilliant alternative in the event that you have numerous clients on this stage, and you need to have the option to cover more client demands in less time and exertion. 

There are numerous impediments to the WhatsApp stage that you should know before beginning WhatsApp chatbot improvement. Building the bot all alone can be dubious and take a great deal of time. 

There are numerous chatbot building stages that can assist you with building the WhatsApp bot, yet you ought to deliberately pick your merchant as the vast majority of these stages won’t help you with your WhatsApp business endorsement.

Also, without endorsement from WhatsApp, you won’t have the option to dispatch your chatbot. 

It tends to be dubious to get WhatsApp endorsement for your organization all alone. We at BotsCrew have a ton of involvement in WhatsApp chatbots, and we can assist you with getting endorsement a lot quicker.

Additionally, we utilize the chatbot stage that permits us to begin building and testing directly in the Sandbox while sitting tight for WhatsApp endorsement.

This spares time and causes our customers to dispatch quicker. In the event that you are keen on making a chatbot visit our WhatsApp page to find out additional: WhatsApp Chatbot Platform.


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