Twitter acquired newsletter platform revue in a quest of diversifying business

Twitter Acquired Newsletter Revue: Recently Twitter has acquired the Dutch newsletter platform, Revue, in their quest for diversifying their business. The announcement of the deal was made by Twitter itself. 

The Dutch startup allowed its users to publish and monetize their newsletters.

Even Though the startup was in its initial stages and yet to explore various sectors, the company has major customers like Vox Media and The Markup. 

Investing in Newsletter by Twitter doesn’t seem to be the Cup of tea of a social Media Giant but the company has great aspirations and plans to provide an alternate medium to the publishers who have gained high popularity by their tweets. Twitter seems to untap this new market.

As stated by Twitter, “Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content,” Beykpour and Park wrote.

“We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”

The company feels that this will give writers an option to monetize their writings and literature.

As Revue already supports paid subscriptions, twitter’s head of consumer product suggested that they will keep exploring the new ways of monetizing the content, keeping in mind that these will not heckle with the reader’s comfort. 

Another important announcement made was that Revue will keep on working as a standalone product while having all the help and expertise from Twitter. 

Twitter Acquired Newsletter Revue, Also twitter has planned on providing the pro features of the revue free from now onwards to its users. 

Revue in 2018 started positioning itself as an Editorial Newsletter Platform and starting charging its users for the content they read.

But after the acquisition of it by Twitter, The subscription prices are also lowered by 5% to what they were before in an effort to engage more users.

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