Marketing Strategies 2020: In this tech-driven world, mobile app development has become one of the most beneficial platforms to invest in.
It needs a lot of creativity, to mark your presence at a place that is crowded with millions of opponents and competitors. Many startups are building mobile apps for their business to enter into this competitive market, to make their brand visible and stand out from the crowd. They search top mobile developers and designers to transform their app idea into reality.
The further step after designing and developing an app is the top app marketing.
Even after performing all the hard work for your app like designing, developing and launching it over the app store, if you fail to introduce it to your customer, there will be no value of doing so much. If your target audience will be unaware of your developed product then the purpose of developing the app will fail and be futile.
The correct marketing of the product helps to increase the sale, offers branding opportunities, raises customer engagement, and improves revenue.
Marketing Strategies 2020 –
A great idea succeeded by a great product, needs a good marketing tactics. Here, we will see some of the best marketing strategies that will absolutely work and will give value to your product.
- Research Your Audience
- Analyze Your competitor
- Do Promotions Before the Launch
- Optimize the App Store Page
- Get Feedback from consumers
- Prepare Press Kits & Other stuff
- Work and involve the Audience on Social Media
- Enable Push Notifications on your App
- Get App Reviews
- Keep a Close Eye on KPIs
1. Research Your Audience
Knowing your target audience is a first and foremost important step in the process of app marketing.
An app is developed to satisfy the requirements of a precise group of people.
You will have to survey your target market and will have to choose your actual audience as there are different types of people whose needs are different; you can not satisfy all of them with your product. So, it’s very crucial to choose your target audience based on your product. The target of the top app marketing strategy is the specific set of users whom your app intends to serve.
Understand your target audience; define their demographic, geographic, and psychographic details. Know the aimed audience characteristics, habits, lifestyle, their most-used platforms and the type of product they use in their daily life.
It’s very essential to know the group of people who you are planning to target, understand their daily lifestyle and habits, as the marketing of the app, will affect more strongly if you pull your target group of people instead of all the other people. An app developed for business people may not intend to appeal to kids.
2. Analyze Your competitor
You should always keep your eye on your competitors as knowing your competitors in every aspect will help you to understand their current situation and also the market situation.
Analyzing your competitors will let you know your target user in detail, give the opportunity to communicate with them properly and provide a better approach to improve your app process and functionality. Understanding the competitors will alert you from the losses and inform you better about the market challenges.
Identify the approaches and processes used by the competitors which work and which do not work for them and list-down them accordingly. In this way, you can save your time, money and effort from those methods which can fail.
3. Do Promotions Before the Launch
Promoting your app before releasing its launch date definitely works more in the marketing strategy.
When you will start promoting your app in front of your target audience, it will give them time and space to understand your idea, aim and a considerable topic to think about.
If you are confident with your app idea and its processes then you can start promoting your app when the software is in the development phase. Through banners, advertisements, short videos, engaging with the audience on social networks and doing a survey you can promote your product in front of your target users. Furthermore, this technique will help you to collect feedback and suggestions for your app idea which will make it more efficient and user friendly.
Once you launch the app, you will have a definite amount of users in your count that will surely utilize your app and give profit in your business.
4. Optimize the App Store Page
App store optimization is very crucial to rank higher in an app store search results and stand out among the other apps present in the store.
The greater and higher your app ranks on the app store search result, the higher visibility it will provide to your potential users.
Based on the current SEO approaches, optimization of the store page is the best way to let your target audience about your app through the search results of the app store. The proper research and addition of keywords in the description of the app on the app store page will let you find your app to your target users.
The keyword is the main player in the whole game of optimization so you should be careful while using the keywords and it should contain all the solutions and services which your app will provide.
The purpose of the app store optimization process is to increase the downloads, drive more traffic and boost the revenue of the app.
5. Get Feedback from consumers
When someone needs an app they search for it and review the given feedback of the other users on the app store. Based on the feedback and its rating over the app store any user downloads the app and uses it.
Feedback is an essential thing for any app to be successful in every aspect. It provides an insight into the app and lets other users know about the functionality and work process of the product, which increases the download number and enhances the rating over the app store. Provide a feedback section to the app page on the App Store or Play Store for users to convey their experience & knowledge about the app.
Both positive and negative feedback will help the app to fix the bugs, improve the customer service and make the app better as per the updates. This practice will surely improve its rating and download numbers on the app store. So, while reviewing the feedback, do not just read it, instead, resolve the issues and respond as quickly as you can to the complaints. This will create a credible prominence for your company and app.
6. Prepare Press Kits & Other stuff
Press or Media is one of the best platforms to market your product, using all the media channels properly will enhance the user number.
Through media platforms, you can obtain maximum advantages for mobile application marketing.
Prepare the press kits with all the essentials topics and details about the mobile application that every consumer should know. This will help the media to do their work appropriately and promote your product more efficiently.
7. Work and involve the Audience on Social Media
In this high-tech world, social media platforms are the easiest and fastest way to promote and market your product before millions of users. It is a secure way to reach your product to global audiences.
Every small or notorious person is present on social media platforms and uses the platform regularly and efficiently. So, approaching and marketing your product through LinkedIn, Twitter, Facebook, Instagram, WhatsApp, etc will be the best way to collect worldwide views from each and every person in your contact.
These platforms are also helping their users to market their product to most people. By simply reacting over the post, one can reach the product to their followers, and the followers’ followers which help to gain the attention of the people and also increase the app’s visibility.
8. Enable Push Notifications on your App
Push notification is a great approach to connect with your audience. It is the best method to gain the attention of the customers to your product. With creative push notifications, you can increase your user number and also can enhance your revenue. It will give essential information about the app and let the audience know about the best offers of the product.
So, the overall aim of enabling the push notification on your app is to provide information to most customers who do not have time to search.
9. Get App Reviews
App reviews are an approach to point out the original functionality of the app and highlight the qualities of the app. Get reviews of the app from the audience, work on them seriously and revise this practice till further updates.
Reviews work efficiently to gain new customers and help them to get complete information and knowledge of the app.
10. Keep a Close Eye on KPIs
After implementing all strategies for marketing an app, the further step is to give attention to key performance indicators (KPIs). It is very important to guide how consumers are responding to the app. By answering the user’s feedback, reading the reviews, and accepting useful suggestions you can monitor your app.
These are the best marketing strategies that you can apply to market your app and gain user engagement. The essential marketing strategy is to target the correct audience through the correct platforms. Gain the feedback, review of the users and take required action on them. The marketing strategies always vary according to the market situation and trending technology.