Website Wish List For 2020: People nowadays are using a lot more internet every day for various reasons. This has created a great opportunity for website hosts to expand and grow their website. If you want to grow too, you need a website that has good and consistent traffic rates. If this is not the case with your website, it means it is lacking things.
Maybe you are trying your best to give a ton of content for all users but even so, the site isn’t doing so well. If you want to know what you should do to get the boost, this is the right article for you.
In this article, you will learn about the issues related to website development and management and how you can fix those issues. You can achieve the improvements by following the 5 simple steps discussed below:
1. Raise relevant website traffic – Website Wish List For 2020
Traffic is the lifeblood of your website. So it is important that the traffic on your website is good and relevant to the content you are presenting. Without it, everything else is pretty much useless. But raising your traffic is not an easy task.
Luckily, there are a few ways to do that, without putting too much effort. For instance, you can increase your social media activity, put plenty of link backs to your website on different media, and outreach to other relevant websites and blogs.
2. Improve conversion rates
The next step is to increase user actions. But this is rather tricky. Viewers don’t like extra hurdles while surfing the internet. Even an extra mouse click can frustrate them and leave your website.
So you can start by minimizing any such hurdle between the user entering your websites and the places where you do have your important conversion actions. This allows for a smoother experience for the viewer.
3. Optimize on-page SEO – Website Wish List For 2020
This is a very important step. Having your website on the first page of the search result and having your website on page 2 of the search result can make a huge difference. It is common knowledge nowadays that websites that do not appear on page 1 of the user’s search result will almost never get any views.
So, you would want to up your rankings by performing certain basic but useful things. First, make sure that your title tags and meta descriptions are in the right place and optimized. Next, improve your headings. An eye-catching heading is always a good thing to have. Lastly, make sure your content is fresh, relevant, and helpful to the viewers. Nobody likes lame and copied content.
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4. Lower the bounce rates on your website
Bounce rates imply how many users immediately leave your website after arriving. If your bounce rates are high, it means either the wrong traffic is being attracted to your website or your content and user experience is not satisfactory.
Start by identifying which of the above is your problem. If you are attracting the wrong visitors, it means there is something wrong with your advertising and marketing strategies. If you’re attracting the right visitors, it means your content or user experience needs improvement. It is important to ask yourself if you are giving your viewers what they want. And whether they are having a good journey while scrolling through your website. You can always find ways to make the website more attractive and user friendly. Often times, minimalism is the way to go but making it too empty is also not a wise strategy. It is also very important that the content you’re offering has good quality and matches with what the title claims it to be.
5. Increase average time-on-page
Tracking the average time, a user spends on a page is important. This information allows you to check whether the time spent on various pages of your website has proper distribution. A page having more information must have more average time. If not, it means something isn’t right with your content.
You can start looking at the viewer’s journey on that specific page. Are your viewers able to navigate easily through the page? If not, improve your navigation. The next step will be to check if the content you are providing is relevant to them. You should omit any unnecessary information and extra complex sentences (unless necessary).
These 5 points are the important stuff you need to keep in mind when working on your website and they can give you a massive boost in traffic and average on-page times.
If you understand the points discussed above and work accordingly, it won’t be long before your website starts blooming and you get to ripe the fruits of your labor.