Mobile App Marketing Strategies: So you’ve made a mobile app and want to spread the word about it.
However, mobile applications are fiercely competitive these days, with more and more businesses realizing the value of having one and convincing customers to try yours isn’t as simple as it once was.
To successfully develop and market a mobile app, you’ll need a strategy. We’ve compiled a list of some of our favorite tips and tricks to ensure that your mobile app launch is a success.
1. Figure out what your app’s goal is
Before you start creating ads left and right, you’ll need to figure out what your app’s goal is.
Mobile App Marketing Strategies – Here are few important questions to think about
Why did you create an app, and how will it benefit users?
What are your plans for monetizing the app?
To call the app a success, how many users and how much money would you need?
If you’ve already made a successful app, you’ve probably already addressed most of these questions.
However, it’s still a good idea to double-check your app’s goals before launching a campaign.
2. Launch a referral campaign with a viral loop.
Dropbox is known for boosting its user base by more than 3,900%, thanks in part to a viral loop referral programme they created.
This isn’t the first time a business has acted in this manner. PayPal, Uber, and Airbnb are just a few examples of companies that have reaped the benefits of growth hacking.
On their phones, the vast majority of people have way too many apps.
Consider limited-time deals, cashback, discounts, and other incentives to persuade people to download your app, which is superior to your competitors.
3. Maintain a social media presence.
A strong social media presence is important for most brands, but it is essential for a mobile app.
Your app is only a few taps away from being installed by someone browsing Instagram.
Keep a consistent posting schedule and engage with your followers.
People value companies who respond to their customers, which can help you increase the number of downloads for your app.
Marketing a social media page is a completely new ballgame.
To gain traction, consider creating material that will appeal to your target audience and utilizing any existing audiences or relationships.
4. Send a heartfelt greeting along with a warm welcome message.
Make sure your customers understand the value of the product they’ve downloaded.
77 percent of daily active users exit an app within the first three days of installation, and 25% of installed apps are never utilized.
To prevent that, offer a welcome message to hook them at “hello” and establish a favorable first impression that keeps them coming back.
5. Make your app store page more appealing to users and encourage them to leave reviews.
Behind attractive app store photos is a well-optimized page with top-notch reviews.
Make your app description helpful and easy to read – no one wants to sift through pages of text to get what they’re looking for.
Receiving favorable feedback will also aid conversion rates.
Send clients a message after they’ve downloaded and used the app, inviting them to visit the app store and post a review for your business.
Even if it’s just a star rating (a review without words), it’ll enhance CTR on app store pages and conversions when users are thinking about downloading.
6. Use the appropriate marketing channels
A strong marketing plan (which isn’t restricted to apps) includes promoting through a variety of channels based on what your consumers respond to.
Conduct A/B testing across numerous channels to evaluate where your budget should be spent if you’re using a growth marketing plan.
7. Develop an SEO strategy
Paid channels aren’t the only method to make your mobile app successful.
In reality, many of the most popular apps rely on blogs to provide organic traffic that leads to user interaction.
If you’re just starting out, try defining the different stages of your users’ funnel.
Then start creating content that answers those users’ questions. After using a keyword research tool to choose themes with enough search traffic, start writing.
Remember to capitalize on your website’s traffic once it arrives. Use your blog posts as call-to-actions for app downloads or include an email sign-up form.
8. Make use of bloggers and influencers
Influencer marketing isn’t just for Instagram models; it can also help you get your app in front of the right people.
Look for people in your profession who have a large, engaged following and are interested in your app.
Form an influencer partnership with them after that.
9. Start an affiliate marketing programme – Mobile App Marketing Strategies
Do you want tens of thousands of people to help you with your influencer marketing? After that, set up an affiliate programme.
If you have a compelling offer, you’ll get people organically promoting your content through their networks in exchange for affiliate revenue and rewards.
A good affiliate programme, on the other hand, will give the referrer real rewards.
Affiliates can earn a variety of incentives, including in-app awards and bonuses, as well as cash.
Decide what will work best for your app and go from there!
10. Hold contests, giveaways, and limited-time offers
Offering giveaways and limited-time promotions, as well as offering rewards for app downloads and building an affiliate programme, are all effective mobile app marketing strategies to entice consumers to download your app.
However, keep in mind that if you do this, you want clients who aren’t going to delete your app the next day.
Make a giveaway item that your customers will appreciate.
Alternatively, build a partnership with a well-known influencer in your niche to acquire exposure for your service.
Limited-time offers and contests can be used in a similar way to encourage downloads.