WHICH ECOMMERCE PLATFORM SHOULD BE USED FOR SMALL BUSINESSES

Ecommerce platform for small businesses: It’s no longer a secret that e-commerce is flourishing in recent years, and many firms have switched online for the better.

During the lockdown, many people started their own small businesses and market their products online using social media, so if you are one of those people who is thinking about starting your own small business, this article will help you with what you should keep in mind before you step into the market.

The most difficult task is deciding on a decent platform for your small business and determining which would be the finest in the industry.

Here are several platforms to consider for your small company.

SHOPIFY – ECOMMERCE PLATFORM FOR SMALL BUSINESSES

Shopify needs no introduction; it is one of the most reputable platforms on the market and is utilized by a large number of business owners. The wonderful part about this platform is that it is simple to use and comprehend. You don’t need to learn code to create your own online store or personalize it the way you want.

It also has 50+ free online shop themes to pick from, and these themes seem quite professional. Building your store on Shopify is incredibly straightforward; first, pick an online theme for your store, then add all of your material, making sure it is high quality and professional-looking, and finally, import your product CSVs.

Having a mobile-optimized website is critical since the majority of consumers will access your online business via their mobile phones.

You don’t have to worry about whether or not your website will be mobile-friendly because the themes are already designed that way. Shopify also offers 24/7 customer care to its consumers.

It also ensures that no fraud occurs on this platform in order to keep their users’ information protected. If you want to improve your website for search engines, you may also employ Shopify SEO experts.

WIX ECOMMERCE-

If you are a small business with a limited amount of items to sell on a website, Wix eCommerce is ideal for you. You can quickly modify your online store by dragging and dropping themes. Just like Shopify, you don’t need to be a coding or website construction expert to use this platform; there are already a plethora of themes to select from.

There is no need for coding. The level of creative flexibility that you have with Wix e-commerce is impressive; you can make your online store seem precisely how you envisioned it in your brain and not compromise on the appearance of your business.

The best thing is that you can also upload product videos to this site. Videos are typically a great way to draw people’s attention to your items.

The main disadvantages of this platform are that you cannot sell your items across various channels and that you cannot add your products in bulk on this platform; there is a limit to the number of products you can show.

However, if you want an easy-to-use and low-cost platform to construct an e-commerce webshop, Wix e-commerce is the ideal alternative.

SQUARESPACE – ECOMMERCE PLATFORM FOR SMALL BUSINESSES

Squarespace is a good option if you operate a small business and want a professional-looking website. You may also simply personalize your business if you don’t know how to code. You are given a large number of templates from which to pick.

You have complete creative freedom, and you can also sell your items on Instagram. You may also have access to an inventory management system, which will inform you of the availability of your items.

You may also use this platform to add promo coupons and manage your email list. There are certain downsides to this platform that you should be aware of, such as the lack of multi-channel selling options (you can only sell on Instagram) Payment methods include PayPal, Apple Pay, and Stripe.

WOOCOMMERCE-

If you want to create a blog for your online business, you will use WordPress. However, with the help of woocommerce, creating a website has become very simple.

Here, you can fully customize your website according to your aesthetics and add any eCommerce website, just like people who have websites on WordPress.

Woocommerce makes a simple, plain-looking WordPress website far more functional, which is beneficial to company owners.

This platform is also highly SEO friendly; the greatest thing is that the WordPress plugin and many other plugins are simply accessible.

Payment gateways on this platform include check payment, cash on delivery, direct bank transfer, credit card payments, PayPal, and so on.

This simply makes things more convenient in nature. Paid extensions can also be used to provide additional payment gateways. Ecommerce platform for small businesses, Also, if you want to expand your business by double in the future and have an endless amount of items to sell on your website, woocommerce is the platform for you.

The only drawback is that it takes a lot of effort to really manage your website on this platform due to the numerous plugins, therefore it is possible that the website performs a little poorly because of so many plugins, but if you believe these reasons are not important to you, opt for woocommerce.

Yes, everyone is starting their small business and the opportunities are truly endless here. All you need is a very strong strategy to run it successfully and make it sustainable for the long run.

Small businesses have seen tremendous amounts of success in recent times and quite a few businesses have also blown up in recent times with the help of social media and especially Instagram reels.

There sure are many platforms that you can choose to build your own eCommerce store and choose the kind of platform that goes with the kind of business goals you have in mind. Along with the features see how many and what kind of payment gateways you want to have for your users.

Ecommerce may be a fantastic method for small companies to stand out, providing a way to boost sales, enhance web presence, and fulfill growth objectives in a way that delivers all you need.

It is possible to take your business to the next level by selecting a trustworthy platform that can handle current and future demands and focusing on the most important aspects for success.

Read More: E-COMMERCE TRENDS AND ITS IMPACT IN 2021

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