Top 5 Packaging Design Agency in India that Delivered Remarkable Work
Packaging design is more than just aesthetics—it’s a strategic tool that influences consumer behavior and brand perception. In India, the packaging industry is projected to reach $204.81 billion by 2025, growing at a CAGR of 26.7%.
With the rise of e-commerce and increased demand for sustainable solutions, brands are investing heavily in innovative packaging to stand out in a highly competitive market. Studies show that 72% of Indian consumers consider packaging design an important factor in their purchase decisions, making it a key driver of sales and brand loyalty.
In this blog, we explore the top 5 packaging design agencies in India that have set new benchmarks with their creativity, functionality, and market impact. These agencies have worked with top brands across FMCG, luxury, and D2C sectors, delivering packaging that not only looks stunning but also enhances user experience. If you're looking for the best in the industry, this list is for you!
Why has India become a hub for creative and innovative packaging designs?
India has emerged as a global hub for creative and innovative packaging designs due to its rapidly growing consumer market, diverse industries, and advancements in technology. With the Indian packaging industry expected to reach $204.81 billion by 2025, brands are increasingly investing in unique packaging to differentiate themselves.
The rise of e-commerce and D2C brands has fueled demand for visually striking and functional packaging. Additionally, India’s strong design talent pool and cost-effective manufacturing make it a preferred choice for global and domestic brands. The shift towards sustainable and eco-friendly packaging has further driven innovation. From minimalist luxury packaging to vibrant FMCG designs, India is setting global trends, making it a powerhouse in the packaging design industry.
Top 5 Packaging Design Agencies in India Known for their Exceptional Work
1. Elephant Design (https://elephantdesign.com/)
About the Agency:
Elephant Design is a pioneering design consultancy based in India, renowned for its user-centric approach and innovative solutions. With a legacy spanning over three decades, the agency has been instrumental in shaping brand identities through thoughtful packaging designs that resonate with consumers.
Notable Clients:
Elephant Design has collaborated with a diverse range of clients across various industries. Their portfolio includes work for prominent brands such as Paper Boat, where they crafted nostalgic packaging that evokes childhood memories, and Epigamia, for which they developed contemporary designs that appeal to health-conscious consumers.
2. DesignerPeople (https://www.designerpeople.com/packaging-design/)
About the Agency:
Established in 2003, DesignerPeople is a dedicated branding and packaging design agency with over 18 years of experience. The agency emphasizes intelligent creativity, turning strategic insights into compelling designs that enhance brand visibility and consumer engagement.
Notable Clients:
DesignerPeople has an impressive portfolio featuring collaborations with top Indian brands. They have designed packaging for Too Yumm!, creating vibrant visuals that stand out on retail shelves, and for MDH Spices, where they refreshed the packaging to reflect the brand's rich heritage while appealing to modern consumers. Other notable clients include Haldiram's, Cornitos, La Opala, Creambell, Grofers, Tops, Candico, Fresca, Born Reborn, and Romsons.
3. Studio ABD (https://studioabd.in/)
About the Agency:
Studio ABD, based in Bangalore, specializes in innovative product and packaging design. The agency is known for its consumer-focused design process, transforming ideas into purposeful and memorable design solutions that align with contemporary trends and technologies.
Notable Clients:
Studio ABD's diverse clientele includes brands like Classmate, for whom they redesigned the "Hook" pen to cater to Gen Z's preferences, and Jack Daniel's, for which they developed a distinctive display plinth that enhances brand presence in retail environments.
4. Litmus Branding (https://www.litmusbranding.com/packaging-design/)
About the Agency:
Litmus Branding, headquartered in Ahmedabad, offers comprehensive branding solutions with a strong emphasis on packaging design. The agency believes that packaging is a critical touchpoint that communicates a brand's story and values, influencing consumer decisions at the point of purchase.
Notable Clients:
Litmus Branding has worked with a variety of clients, creating packaging designs that boost product appeal and sales. Their work includes projects for FMCG brands, where they have developed packaging that not only attracts attention but also conveys the brand's message effectively.
5. Almond Branding (https://almondbranding.com/)
About the Agency:
Almond Branding is a strategic branding and design agency based in Mumbai, specializing in brand creation, strategy, and packaging design. With over a decade of experience, the agency combines strategic thinking with creative execution to deliver designs that elevate brand identity and market presence.
Notable Clients:
Almond Branding has partnered with esteemed brands such as Amul, for whom they revamped the packaging of cheese spreads to appeal to a younger audience, and Parle, where they redesigned the iconic Kaccha Mango Bite packaging, blending nostalgia with a modern twist.
These agencies exemplify the dynamic and innovative spirit of India's packaging design landscape, consistently delivering designs that captivate consumers and drive brand success.
How to Choose the Right Packaging Design Agency?
Choosing the right packaging design agency is crucial for creating a strong brand identity and capturing consumer attention. Here’s how you can make the best choice:
a) Understanding Your Brand Needs
Before selecting an agency, define your brand’s core values, target audience, and packaging goals. Do you need premium luxury packaging or eco-friendly sustainable solutions? Understanding these needs helps in shortlisting agencies that align with your vision.
b) Reviewing Past Work
A reputable agency will have a strong portfolio showcasing its expertise across industries. Look for case studies and packaging designs they have created for similar brands. This helps in assessing their creativity, versatility, and ability to deliver impactful designs.
c) Innovative Capabilities
In today’s competitive market, innovative packaging is a game-changer. Choose an agency that offers cutting-edge designs, uses the latest materials, and incorporates technology like QR codes or smart packaging to enhance user engagement.
d) Budget Considerations
Packaging design should be a worthwhile investment. Compare pricing structures and ensure the agency provides value for money without compromising quality. A good agency will balance cost-efficiency with high-quality, creative designs that make your product stand out.
By evaluating these factors, you can confidently choose an agency that best fits your brand’s needs.
What is the Impact of Good Packaging Design on Brand Growth?
Packaging design is more than just an outer covering—it’s a powerful marketing tool that directly influences brand growth. A well-designed package can attract customers, strengthen brand identity, and drive sales. Here’s how:
a) Enhances Shelf Appeal
In a competitive retail space, first impressions matter. A good packaging design instantly catches the eye, making the product stand out among countless others. Elements like color psychology, typography, and structural design play a crucial role in grabbing consumer attention and influencing purchase decisions.
b) Improves Brand Recall
Consistent and well-thought-out packaging strengthens brand recognition. When customers repeatedly see a distinct logo, shape, or color scheme, they start associating it with the brand. This recall value fosters customer loyalty and encourages repeat purchases.
c) Boosts Sales
Studies show that 72% of consumers make purchase decisions based on packaging alone. A visually appealing and functional design enhances perceived value, convincing shoppers to choose one product over another. Additionally, informative packaging that highlights key benefits can further persuade consumers.
d) Supports Sustainability
Eco-conscious packaging not only reduces environmental impact but also resonates with today’s mindful consumers. Brands incorporating biodegradable materials or minimalist designs gain a competitive edge, as sustainability is a growing factor in consumer choices.
By investing in strategic and well-crafted packaging, brands can elevate their market presence, create lasting customer relationships, and drive consistent business growth.
Conclusion:
Choosing the right packaging design agency is essential for brands looking to make a lasting impact. The agencies featured in this list—Elephant Design, DesignerPeople, Studio ABD, Litmus Branding, and Almond Branding—have set benchmarks in creativity, functionality, and market appeal. Their expertise in crafting visually compelling and consumer-friendly packaging has helped brands enhance shelf presence, boost recall, and drive sales.
However, every brand has unique needs, so we recommend researching thoroughly before making a decision. Explore agency portfolios, client reviews, and their design approach to find the best fit for your brand. Investing in high-quality packaging design is a strategic move that can elevate your brand and accelerate business growth.
1. Elephant Design (https://elephantdesign.com/)
About the Agency:
Elephant Design is a pioneering design consultancy based in India, renowned for its user-centric approach and innovative solutions. With a legacy spanning over three decades, the agency has been instrumental in shaping brand identities through thoughtful packaging designs that resonate with consumers.
Notable Clients:
Elephant Design has collaborated with a diverse range of clients across various industries. Their portfolio includes work for prominent brands such as Paper Boat, where they crafted nostalgic packaging that evokes childhood memories, and Epigamia, for which they developed contemporary designs that appeal to health-conscious consumers.
2. DesignerPeople (https://www.designerpeople.com/packaging-design/)
About the Agency:
Established in 2003, DesignerPeople is a dedicated branding and packaging design agency with over 18 years of experience. The agency emphasizes intelligent creativity, turning strategic insights into compelling designs that enhance brand visibility and consumer engagement.
Notable Clients:
DesignerPeople has an impressive portfolio featuring collaborations with top Indian brands. They have designed packaging for Too Yumm!, creating vibrant visuals that stand out on retail shelves, and for MDH Spices, where they refreshed the packaging to reflect the brand's rich heritage while appealing to modern consumers. Other notable clients include Haldiram's, Cornitos, La Opala, Creambell, Grofers, Tops, Candico, Fresca, Born Reborn, and Romsons.
3. Studio ABD (https://studioabd.in/)
About the Agency:
Studio ABD, based in Bangalore, specializes in innovative product and packaging design. The agency is known for its consumer-focused design process, transforming ideas into purposeful and memorable design solutions that align with contemporary trends and technologies.
Notable Clients:
Studio ABD's diverse clientele includes brands like Classmate, for whom they redesigned the "Hook" pen to cater to Gen Z's preferences, and Jack Daniel's, for which they developed a distinctive display plinth that enhances brand presence in retail environments.
4. Litmus Branding (https://www.litmusbranding.com/packaging-design/)
About the Agency:
Litmus Branding, headquartered in Ahmedabad, offers comprehensive branding solutions with a strong emphasis on packaging design. The agency believes that packaging is a critical touchpoint that communicates a brand's story and values, influencing consumer decisions at the point of purchase.
Notable Clients:
Litmus Branding has worked with a variety of clients, creating packaging designs that boost product appeal and sales. Their work includes projects for FMCG brands, where they have developed packaging that not only attracts attention but also conveys the brand's message effectively.
5. Almond Branding (https://almondbranding.com/)
About the Agency:
Almond Branding is a strategic branding and design agency based in Mumbai, specializing in brand creation, strategy, and packaging design. With over a decade of experience, the agency combines strategic thinking with creative execution to deliver designs that elevate brand identity and market presence.
Notable Clients:
Almond Branding has partnered with esteemed brands such as Amul, for whom they revamped the packaging of cheese spreads to appeal to a younger audience, and Parle, where they redesigned the iconic Kaccha Mango Bite packaging, blending nostalgia with a modern twist.
These agencies exemplify the dynamic and innovative spirit of India's packaging design landscape, consistently delivering designs that captivate consumers and drive brand success.
How to Choose the Right Packaging Design Agency?
Choosing the right packaging design agency is crucial for creating a strong brand identity and capturing consumer attention. Here’s how you can make the best choice:
a) Understanding Your Brand Needs
Before selecting an agency, define your brand’s core values, target audience, and packaging goals. Do you need premium luxury packaging or eco-friendly sustainable solutions? Understanding these needs helps in shortlisting agencies that align with your vision.
b) Reviewing Past Work
A reputable agency will have a strong portfolio showcasing its expertise across industries. Look for case studies and packaging designs they have created for similar brands. This helps in assessing their creativity, versatility, and ability to deliver impactful designs.
c) Innovative Capabilities
In today’s competitive market, innovative packaging is a game-changer. Choose an agency that offers cutting-edge designs, uses the latest materials, and incorporates technology like QR codes or smart packaging to enhance user engagement.
d) Budget Considerations
Packaging design should be a worthwhile investment. Compare pricing structures and ensure the agency provides value for money without compromising quality. A good agency will balance cost-efficiency with high-quality, creative designs that make your product stand out.
By evaluating these factors, you can confidently choose an agency that best fits your brand’s needs.
What is the Impact of Good Packaging Design on Brand Growth?
Packaging design is more than just an outer covering—it’s a powerful marketing tool that directly influences brand growth. A well-designed package can attract customers, strengthen brand identity, and drive sales. Here’s how:
a) Enhances Shelf Appeal
In a competitive retail space, first impressions matter. A good packaging design instantly catches the eye, making the product stand out among countless others. Elements like color psychology, typography, and structural design play a crucial role in grabbing consumer attention and influencing purchase decisions.
b) Improves Brand Recall
Consistent and well-thought-out packaging strengthens brand recognition. When customers repeatedly see a distinct logo, shape, or color scheme, they start associating it with the brand. This recall value fosters customer loyalty and encourages repeat purchases.
c) Boosts Sales
Studies show that 72% of consumers make purchase decisions based on packaging alone. A visually appealing and functional design enhances perceived value, convincing shoppers to choose one product over another. Additionally, informative packaging that highlights key benefits can further persuade consumers.
d) Supports Sustainability
Eco-conscious packaging not only reduces environmental impact but also resonates with today’s mindful consumers. Brands incorporating biodegradable materials or minimalist designs gain a competitive edge, as sustainability is a growing factor in consumer choices.
By investing in strategic and well-crafted packaging, brands can elevate their market presence, create lasting customer relationships, and drive consistent business growth.
Conclusion:
Choosing the right packaging design agency is essential for brands looking to make a lasting impact. The agencies featured in this list—Elephant Design, DesignerPeople, Studio ABD, Litmus Branding, and Almond Branding—have set benchmarks in creativity, functionality, and market appeal. Their expertise in crafting visually compelling and consumer-friendly packaging has helped brands enhance shelf presence, boost recall, and drive sales.
However, every brand has unique needs, so we recommend researching thoroughly before making a decision. Explore agency portfolios, client reviews, and their design approach to find the best fit for your brand. Investing in high-quality packaging design is a strategic move that can elevate your brand and accelerate business growth.
However, every brand has unique needs, so we recommend researching thoroughly before making a decision. Explore agency portfolios, client reviews, and their design approach to find the best fit for your brand. Investing in high-quality packaging design is a strategic move that can elevate your brand and accelerate business growth.
