The Department of Consumer Affairs has proposed New e-commerce rules after seeing long-term scope which is beyond online retailing and spills over into online food delivery and even cab services. The draft of Indian new e-commerce rules was announced last week which brought a storm in the marketplace. The interpretation was proposed by the Department of Consumer Affairs that is wide-ranging in nature. The proposal was to spilling into multiple aspects and sectors rather than just e-retailers such as Flipkart, Amazon India, and their all-time flash sales. The Economic times have looked towards some of the other proposals that can help in the growth of the development of retail. There are still some proposals that are being in the matter of discussion and debate for their implications. The Government of India has originated the proposal of indicating a ban of all the flash sales run by e-commerce but also clarified later that the new rule does not include ‘conventional’ flash sales. These sales are typically pre-decided sales event for brand new smartphones who offers a discount on a limited number of stocks. Till now it is not clear what is conventional flash sales mean. E-tailers must not allow ‘misleading’ ads potentially which shows on pricing, guarantee, quality. Similarly, they shouldn’t advertise that sellers are offerings discounts. This technique can also impact in growing the business off e-tailers with help them growing online advertisements. E-tailers must ensure about the product listing must include the details of the country and the origin. A given arduous task to Flipkart and Amazon which have million of products included on their platform. Indian New E-commerce rules, This can be a very difficult task to implement in recommending local alternatives to the consumer each time they search for imported services and goods, and ranking local alternatives is very hard to implement. Both E-tailers and sellers are not enthusiastic about keeping a check on these details. E-tailers highlight typical products as non-returnable at pre-purchase and generally offer a free exchange or refunds to the consumers. Explicitly asking consent of consumer that can only help in strengthening the online shopping experience for consumers. Read More: CAN DIGITAL SUPPORT HELP SMBS DURING PANDEMIC?