Process of Mobile App Development: Any successful mobile application can be a game-changer for the existing business. The result that a mobile app can bring about is unmatchable and unbeatable.
It can increase the sales graph, build brand awareness and it allows direct communication with the customers. The promotional ads of apps have proven to have a greater impact on the customers over promotional banners, social media ads, or e-mail marketing.
Taking examples from various social media apps like WhatsApp, Facebook, Instagram, Snapchat or e-commerce platforms like Amazon, Flipkart, Myntra, etc; if they had not been so simple yet powerful, then they would be faced with a crash and downfall.
There had been so many other apps that were built to give competition, but most of them failed and disappeared. So what is the secret of these apps to gain success? And what made them unique?
Here are few steps that should be considered before launching your mobile app to make it a hit - Process of Mobile App Development
Planning the outline
Planning before execution is an important process. Through efficient planning with developers, businesses can decide their goals and work upon specific features that should be present in their app.
These specific features would not only cater to the business goals but also make the app stand out from the existing competitors in the market. Working on the basic details with the developers like budget, kind, type, timeline, or references from a similar app would enable the developers to get a clear idea of the project.
The business should have their prior research, to vividly express their preferences. The developers are likely to provide the wireframe of the app.
Wireframe includes intricate designing processes and conveys a rough idea about the functioning of the system. The aim is to convey a clear idea across the table and get the suggestive ideas from the technical end.
Project Estimation process
After the planning session, it's time to break down the process into achievable steps. The developers' team is likely to provide recommendations or suggestions based on your app requirements.
After the discussion, the developers often provide an estimation of the project's cost and the timeframe for completion. This is where businesses need to take a call whether they want the quality or would cut down on features to reduce the cost.
Some businesses would go ahead with a legal contract or agreement to sign up on to make sure that the idea is safe with the developers and it leaves no room for misunderstanding between the two parties.
Deciding the UI/UX design - Process of Mobile App Development
Though the round of planning and deciding is over, the decision over intricate specifications is done through deciding the UI/UX design.
After working on the previous details and preferences provided by the business, developers often provide sample screens of how the applications could look like. It generally includes app icons, the first screen, and the home page.
This step is crucial to identify the requirements and faults of the sample provided. The goal should be to create a simple user interface that would have all the essential details.
Elimination of unnecessary ad extensions or colorful dialogs should be avoided. Creating a clean and clear screen with proper directions would be appreciated by the customers.
Fixing the bugs
Fixing bugs is not just an initial process but a continuous process. Even after the launch, regular updates and improvisations have to be done to provide an excellent customer experience.
But during the development of the app, it is an even more crucial step to fix the bugs. Various tests should be run to be sure that the app works seamlessly. Every feature should be run and tested.
The app developers should make sure that necessary functional tests and non-functional tests are carried out. While the functional tests run through user-interface components, the non-functional test is responsible for the quality check of the application software.
All the technical components such as load, volume, stress, unit, integration, installation, security, compatibility, migration, regression, white-box, and black-box testing should be completed to ensure excellent performance.
Pre-launch checklist
Though the app is now ready with all the bugs fixed and various technical aspects have been checked, few aspects should be revised again before hurrying into the launch. Like if the business has had a website before, the mobile app should not be a copy of it.
Building a mobile-friendly site is crucial. The tests should be extensively run on mobile to check the mobile compatibility. Mobile preferred ads should be inculcated and specific targeting can be brought about by various in-app features (like click-to-call and maps) for the local customers.
Avoid aggressive marketing through the app. The app is a promotional opportunity for the business, but an overdose of ads, sales, and discounts could irritate and annoy the customers.
The keywords perform differently on mobiles as compared to websites. So bid adjustments should be done to save money and rise the graph of sales.
Various software is available on the internet to help you with the bid adjustments. Easily downloadable data, responsive site, and push notifications should be induced to make the application efficient.
The D-day - Process of Mobile App Development
Now that all the tests and trials have been done, it's time to launch the app in the Playstore. The application would require a title, description, category, keywords, launch icon, and app store screenshots before release in the Playstore.
Once all the information has been uploaded, it usually takes a few days to weeks to be reviewed and approved by the Appstore.
Once the app is deployed, the business should keep track of the mobile analytics provided to understand customer behavior, pattern, and preferences. An app is bound to be imperfect, so constant updates and the incorporation of new features are vital to achieving success.
Conclusion
The Playstore is home to 2.56 million different apps from various categories. By creating your app, you are building a digital space of your own. Make sure that the space you create is well-organized and efficient.
Process of Mobile App Development, The mobile app that you have created should improve customer service, thereby ensuring brand visibility And an increase in sales. And constant change and working on the analytics available would bring success to the business.
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